• We do not discriminate on the basis of caste, class, creed, colour, religion, sex and the region

• We do not perform/entertain any activity that either favours or adversely affect particular religious, political and socio-cultural sects

• We do follow 'DO NO HARM' principle

• We do not provide donations or contribution to political parties or political institutions

• We do not engage in profit-making activities

• We strongly believe in honesty, sincerity, competence and professionalism

• We respect universally accepted principles of human rights, social justice and equity

• We are committed to the promotion, protection and empowerment of the people and the nation

• We do not allow our resources to be used merely for political, bureaucratic, religious or cultural organisations' benefit

• We work in partnership, coordination and collaboration with people and other relevant stakeholders

• We accept critical criticisms with a philosophy.